Talking to Samuel

I went to a conference recently, and on my return I had to fill in a form saying what contacts I’d made, what benefits would flow from them, what impact they would have.

What I did not put on the form was this, even though it was the best “contact” that I made:

“Impact”

I’ve been looking at performance and promotion criteria and metrics lately, and a word that comes up over and over and over again is IMPACT.